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2020 Packaging Design Trends

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Packaging is one of the most important ways to communicate value to your customer. Quality packaging increases visual appeal and can make a product stand out, helping to boost sales. Here are several trends to look for in 2020 that will be useful for any foodservice operator that wants to be successful and increase sales.

  • Retro-Futurism:
    Retro-futurism combines nostalgia and anticipation for the future. This style is becoming increasingly popular, as the design can attract a wide variety of customers
  • Detailed Maximalism:
    Because of the expected economic downturn at some point this year, it is presumed that people will be aspiring for the sense of luxury in their products. Rich colors and intricate designs can be anticipated as people search for beauty and visually high-end items.
  • Neatly Structured Layouts:
    Consumers crave easy readability. Neat lines and balanced spaces are essential, which has led designers to focus on minimalistic, “less-is-more” approaches.
  • Storytelling Packaging:
    Because there are so many types of products out there, the uniqueness of the packaging is incredibly important. Packaging that tells a story and truly causes the consumer to feel a connection with the product will be the most successful for businesses.
  • Transparent Packaging:
    Packaging is important to the consumer, but the product is what they truly want. That is why transparent packaging, which uses the actual product as a design element to help make the combination stand out, is projected to be a trend this year.

Businesses that are able to successfully implement these trends into their packaging design position themselves to grow sales and increase customer demand in 2020. Individual Food Service has a wide-ranging collection of products that can supply all of your packaging needs. Contact us for more information!

For further details about these trends, please read on at Packing Strategies.